Advertising

Today on the beach I was just sitting there and in case you aren't familiar with how Myrtle Beach works with advertising, they have planes fly by with some sort of message trailing them. Today I saw one that said "$9 Sunglasses for .01c NO JOKE." 

At first that doesn't look odd, $9 for one cent right? Good deal! Now look a bit closer. 

".01c"

What that actually says is one-tenth of a cent. To write that so it would be correct as "1 cent" it would have been written "$0.01." I'm very tempted to go down to the shop and hand them a dollar and ask for their entire sunglasses stock. 

Anyway, when you advertise anything, have a few trustworthy people read it over to make sure that it says what you want it to say. Other examples are on the LifeAlert commercial where they have the Surgeon General/Whoever saying "And that's why I wear one." However in the quotes on the TV it says "I wear one too." It really is the little things, proofreading is important and there is a reason why teachers pushed that so hard in school.